To be a leading regional level institute offering trans-formative and functional education in the fields of graphic communication and media technologies, that produces outcome oriented and socially responsible professionals who can contribute towards nation building.

1.To cultivate an environment that encourages diversity among students and promotes lateral and creative thinking, problem solving ability and social awareness contributing towards community development.

2.To work together with other esteemed institutes, organizations and stakeholders to enhance institutional development in academic activities.

3.To imbibe a sense of leadership and teamwork so that students can transform themselves into socially responsible professionals.