To be a recognized and leading department in technical education and skill development, that produces human resources having specialized skills, who can adapt well to the changing needs of the printing industry and graphic communication and in turn can contribute meaningfully towards nation building

Equip labs with modern infrastructure for practical student experience: To provide well equipped laboratory infrastructure aligned with current industrial trends, that helps in imparting hands-on experience to the students.

Improve curriculum to meet industry needs: To provide a curriculum that reflects the changing needs of the industry through continual improvement in teaching-learning acitivities in collaboration with the stakeholders.

Fostering student entrepreneurship development: To act as a center of development that incubates entrepreneurial attitude & ability among students.

Develop ethical, inclusive students for community and national development: To inculcate ethics and humanitarian values in students so that they become inclusive socially aware citizens who can think, work and exchange ideas within diverse group and in turn can participate in community and national development.